We like to get personal. Don’t worry – we don’t come to your house and raid your drawers. But we do ask you a lot of questions upfront. We want to get to know you and your business, and ultimately what you’re hoping to achieve through animated marketing videos.

Our personal touch does not end there. We then use the questionnaire or Creative Brief as an impetus for a face-to-face meeting. We have come to realize that so much more can come from sitting down together and casually discussing the project. We gauge your passion for your company. And you gauge ours for what we do to enhance your business.

After some face-time, we go our separate ways and come back with a complete creative design for your project. This includes a script and a storyboard for your future animated marketing videos. We sit down with you to discuss both, and make any necessary revisions. No amount of production will begin until script and storyboard are approved and everyone is on the same page in terms the look, feel, and design of the video.

And then it’s time for production. Whether cameras start rolling, hands start drawing, our mice start clicking, our production team puts its world-class talents into gear. All along the way, we keep you informed and apprised of the progress. And you have plenty of opportunities to steer us and make sure it’s meeting with your creative vision and specifications.

From there, we help you answer the age-old question, “Now that I’ve got a finished video, what do I do with it?” We help you determine the best way to get your video seen, and help it convert to improving your bottom line.

Here are details of our tried and tested 7-step approach to video marketing.

image for Step one discovery: Professionals at a discovery meeting to discuss what kind of video is best for their company

Step 1: Discovery

Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Give us six hours to make a video and we’ll spend—well, not four hours doing preparations, but you get the point. The importance of research and preparation cannot be overstated when it comes to making the video that’s right for you. We’ve developed an original discovery process to kick things off right. It begins with a questionnaire for you to figure out exactly what you need, right now. It ends with extensive analysis and nailing down your business’ strengths and opportunities to grow in the future.

Step 1: Discovery

image for Step one discovery: Professionals at a discovery meeting to discuss what kind of video is best for their company

Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Give us six hours to make a video and we’ll spend—well, not four hours doing preparations, but you get the point. The importance of research and preparation cannot be overstated when it comes to making the video that’s right for you. We’ve developed an original discovery process to kick things off right. It begins with a questionnaire for you to figure out exactly what you need, right now. It ends with extensive analysis and nailing down your business’ strengths and opportunities to grow in the future.

Step 2: Character Design

Dr. Frankenstein had the right idea. He was just in the wrong industry. The next stage of making your video involves inventing a human and fleshing out every element of their personality—your ideal characters. The person who will become your ideal customer. This stage is all about understanding: •“Who is the audience of this video?” •“How do you help them?” •“Who do they aspire to be?” •“What are their pain points?”

image for Step two character design: Animated characters for a video

Step 2: Character Design

image for Step two character design: Animated characters for a video

Dr. Frankenstein had the right idea. He was just in the wrong industry. The next stage of making your video involves inventing a human and fleshing out every element of their personality—your ideal characters. The person who will become your ideal customer. This stage is all about understanding: •“Who is the audience of this video?” •“How do you help them?” •“Who do they aspire to be?” •“What are their pain points?”

image for Step three scriptwriting: Keyboard for video scriptwriting

Step 3: Script

Scripting a video is an intensely detail-oriented procedure. When the critical window for grabbing viewers’ attention is as slim as it is online, every word must be spot-on and cut to the quick. While Vercel’s screenwriting and editing experts are most intrinsically involved at this point in the production process, you’re encouraged to work with them on an ongoing basis to provide feedback and validate every moment of your story until your exact requirements are satisfied.

Step 3: Script

image for Step three scriptwriting: Keyboard for video scriptwriting

Scripting a video is an intensely detail-oriented procedure. When the critical window for grabbing viewers’ attention is as slim as it is online, every word must be spot-on and cut to the quick. While Vercel’s screenwriting and editing experts are most intrinsically involved at this point in the production process, you’re encouraged to work with them on an ongoing basis to provide feedback and validate every moment of your story until your exact requirements are satisfied.

Step 4: Storyboard

The Vercel team takes all that information and creates a storyboard. You can watch your narrative come to life by meeting with a Vercel artist in-person, or review drafts with your team remotely. We’re flexible like that. For animated videos, characters are designed, compared and subject to consensus approval. This phase involves multiple iterations, continuing until all your feedback is addressed and incorporated.

image for Step four storyboard: Storyboard for a video

Step 4: Storyboard

image for Step four storyboard: Storyboard for a video

The Vercel team takes all that information and creates a storyboard. You can watch your narrative come to life by meeting with a Vercel artist in-person, or review drafts with your team remotely. We’re flexible like that. For animated videos, characters are designed, compared and subject to consensus approval. This phase involves multiple iterations, continuing until all your feedback is addressed and incorporated.

image for step five production: Hands framing an area of focus in video production

Step 5: Production

This is the point where the tire hits the road. Production crews, sound artists, directors and cinematographers are lined up to make your dream video a reality. Animated marketing videos are shot at Vercel’s office location in ‘The Valley’. Our years of professional experience with digital multimedia lets you step back from the sausage-making part of the process and simply enjoy the fruits of this labor.

Step 5: Production

image for step five production: Hands framing an area of focus in video production

This is the point where the tire hits the road. Production crews, sound artists, directors and cinematographers are lined up to make your dream video a reality. White board animation videos are shot at Vercel’s office location in ‘The Valley’. Our years of professional experience with digital multimedia lets you step back from the sausage-making part of the process and simply enjoy the fruits of this labor.

Step 6: Editing

Editing is the phase of voice-over, special effect, motion graphic and b-roll incorporation. In this phase, all pieces of the video are glued together and edited to perfection. We are willing to go back and forth any number of times, before creating the final version (although our typical projects take only 1-2 drafts). Each draft may take 2-3 days turnaround time.

image for Step six editing: Man digitally editing a video

Step 6: Editing

image for Step six editing: Man digitally editing a video

Editing is the phase of voice-over, special effect, motion graphic and b-roll incorporation. In this phase, all pieces of the video are glued together and edited to perfection. We are willing to go back and forth any number of times, before creating the final version (although our typical projects take only 1-2 drafts). Each draft may take 2-3 days turnaround time.

image for Step seven final video: Handshake surrounded by social media icons

Step 7: Final Video

Your video’s a wrap, but the fun’s just begun. Creating unique, high-quality material is only half the battle. After the credits have rolled on the production side of your project, Vercel’s team will work with you to roll it out right and generate the exposure your company deserves.

Step 7: Final Video

image for Step seven final video: Handshake surrounded by social media icons

Your video’s a wrap, but the fun’s just begun. Creating unique, high-quality material is only half the battle. After the credits have rolled on the production side of your project, Vercel’s team will work with you to roll it out right and generate the exposure your company deserves.

What's constant throughout all the steps is our commitment to excellence

vector for man pointing to video analytics on a board

Creativity Aligned With Business Goals

We want you to be successful. That’s why every ounce of creativity we bring to the table is mindful of what will help your business succeed. In other words, we’re not in this to enhance our reel. We’re in it to grow your business.

vector for Professional with two directional options

Flexibility and Adaptability

At Vercel, we work within your potentially fluctuating schedule so you’ll never feel hamstrung by tight deadlines. Plus, you get an unlimited number of revisions for script drafts, storyboards, and video cuts.

vector for Professionals giving feedback about a video

Feedback and Communication

The foundation for a solid working relationship is built on open communication. Our project team is always available to you via in-person meetings, phone calls, Skype, Google, Facebook… – you get the point. We’re completely transparent and encourage feedback every step of the way.

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